Overview
'Grind and Pour-Over Coffee Machine' for the brand Rolex, with a primary focus on high-end professionals and businessmen.
Objective
The primary objective of this project was to capture the essence of the brand 'Rolex' to inculcate it while designing a coffee machine concept with the main focus on aesthetic treatment and CMF Design.
Details
Module : Techno Aesthetic Detailing
Duration : 4 weeks
Team : Rucha Nene, Rituja Kamat, Sailee Powar, Purvasha Choudhari
Mentor : Umang Shah
The brand
Rolex is a superluxury Swiss watchmaking company creating timepieces that focus on the minutest of details, that take around an year to manufacture and are designed for durability and a specific purpose
We moved forward with the Yacht-Master Collection and analysed it to the last detail via a semiotic study.
Ideation
The intent here was to create a form inspired not by the design of a Rolex watch, but by the essence of the brand itself.
Introducing
An experience to indulge in.
Why did we choose a coffee machine?
The user profile is similar. Rolex has professional luxury indulgent users and rolex provides them with that elegant experience. Similarly coffee enthusiasts on a similiar financial length love to induldge in that entire experience of making coffe. This is why the the whole idea of making a coffee machine struck a chord as it is as connected with the brand as it it tangential
Detailing
Working
Outlining the steps for a better understanding of how the machine should work.
Learnings
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Comprehensive brand analysis and semiotic study was essential to ensure that the product's design language aligns with the essence of the brand rather than being solely inspired by a Rolex watch.
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Generating innovative and even seemingly impossible ideas is necessary as this is often where the most creative and solutions are stemmed from
My Role
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Brand research, semiotic analysis, ideation and CAD development, 3D modelling, digital rendering, rapid prototyping (3D printing), visualization, user interface design
User Interface
Creating a basic understanding of the user interaction on the screen through the making of the information architecture, loose wireframing, and several UI screens to grasp the visual identity of the brand.