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Overview

Designing a range of ceramic pendant lights and wall sconces. The entire process involves desk research, understanding what interior designers want, creating exhaustive ideation stacks, refining concepts for production and extensive prototyping.

Objective

Fundamentally, the project's goal was to design lamps that will sell well. The aim was to seek balance between something that is timeless and can fit into any interior setting along with adhering to the brand language by having an element of intrigue to create product differentiation. 

Details

Company : Name Place Animal Thing

Type : Individual 

Mentor : Priyam Doshi

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Timeline

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Research

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Outcome

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Experience

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Learnings

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Glimpse into the process

Since the project is under NDA, here is a quick look into the project timeline, research and my key learnings.

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